Latrobe City launches investment campaign
Latrobe City Council has officially launched a new investment campaign.
What began as a personal quest to support her mother’s health has become one of Gippsland’s most inspiring wellness businesses. For Casey Bird, founder of Studio Seventy Two in Traralgon, wellness is not a trend – it’s a lifelong commitment.
Casey’s journey began in 2015, when her mum faced health challenges and they discovered the benefits of infrared saunas. “The healing was undeniable, and I knew Gippsland needed access to this kind of wellness,” shares Casey.
That vision came to life in 2020, when she transformed part of her family home into a humble infrared sauna studio during the height of a global pandemic.
Fast forward to today, Studio Seventy Two has expanded to a larger space on Dunbar Road, welcoming over 110 clients weekly and offering a full spectrum of healing experiences, including infrared saunas, red light therapy, magnesium wraps, recovery boots and more.
Casey’s mission is clear: to make wellness accessible, affordable and truly life changing.
“I want to open people’s minds to alternative ways of healing and make it so impactful that it creates long-lasting change in their life.”
While one sauna session can be enough to make a customer obsessed, Casey encourages new clients to start with three sessions to really feel the impact. “With three sessions, you start to notice shifts – in your mood, sleep, recovery. That’s when people realise how powerful it can be.”

Among the studio’s most popular offerings is her signature magnesium wrap, a deeply therapeutic treatment that combines magnesium oil, an osmotic body wrap and an infrared sauna session.
“Magnesium is a powerful mineral known to support restful sleep, reduce stress, calm the nervous system and aid digestion,” Casey explains.
“This treatment is an incredible way to replenish magnesium levels through the skin. Clients leave feeling lighter, deeply relaxed and often experience reduced muscle tension, less bloating and visible toning results.”
Studio Seventy Two also prides themselves on offering state-of-the-art infrared technology, using Clearlight Saunas – known for their full-spectrum infrared heat, low EMF and non-toxic materials.
“We’ve invested in quality, so our clients get the very best,”
Beyond the services and technology, Casey lives the lifestyle she advocates, prioritising
self-care and red-light therapy as a non-negotiable part of her own wellness routine.
“Healing is one of the most powerful forms of self-love – and it’s something I’m passionate about helping others embrace. Once you experience the benefits, it naturally becomes part of your lifestyle,” says Casey.
Her advice for anyone starting their wellness journey? “Stay open-minded and don’t expect a quick fix. The key to transformation is consistency – that’s when the magic happens.”
Studio Seventy Two offers a range of introductory packages, flexible memberships and special offers to make wellness more attainable. Visit www.studio72infraredsaunas.com to book your session or follow along on social media for the latest updates.
Read the latest edition of Connections here
Studio Seventy Two
54 Dunbar Road, Traralgon
@studioseventytwo_
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