Good Land Brewery

Jimmy Krekelberg is the founder and owner of Good Land Brewing Co. With a 12-tap tasting bar and retail shop, at Good Land you can taste and take home some of the best Gippsland beers. The beer garden is the perfect place to enjoy a drink with some delicious food.  

“The business started in 2020. I did a lot of my training in Europe and one of the things I wanted to do was to bring the trade that I learned over there back to Traralgon,” said Jimmy. 

“We’re producing a lot of beer for the local market, and we send a lot internationally now as well.” 

“It’s a multi-faceted business. We’ve got our production side of things where we make beer, and a lot of research and development as well, which involves a lot of different styles of beers. Along with that, we’ve got out wholesale market where we sell a lot of beer locally, in pubs, cafes, restaurants and we also sell into all major cities in Australia,” said Jimmy. 

“Here in Latrobe City, we get great local support, not only from other local businesses who want to support our product and brand by having that on their menu, but we’ve also got a great local support network of people who are always coming back to try something new. "