Latrobe City launches investment campaign
Latrobe City Council has officially launched a new investment campaign.
Massaro Motors celebrating 50 years of business
50 years in business is no small feat! Massaro Motors recently celebrated this impressive milestone – and they’ve been operating in the same location since the beginning!
Massaro Motors is owned by Ray Massaro, a generous community-minded person who has proudly served generations of families in Latrobe City and beyond.
Over the years in business, Massaro Motors has had branches in Traralgon, Moe and Mirboo North, but has kept its home in Morwell, with Ray finding it the most central location for their customers.
“The business is about people first. As you walk in the door you’re greeted by a receptionist, and we have a customer lounge and coffee machine in each of our showrooms. A lot of places you go today no one comes out and talks to you and you don’t know where to go,” said Ray.
Massaro Motors is proud to offer friendly customer service for all your machinery and equipment needs, including sales, service and finance. They are Latrobe City’s premier dealer for an extensive range of Kubota tractors and machinery, Krone hay equipment and many more brands.
“All our customers are real, local people. If you go through the records here, we’ve dealt with five generations of the same family. When I started in ’73, I sold to my parents and grandparents, and now people the same age as my kids and grandkids.”
Ray has even sold cars to people in Tasmania back in the day when the Abel Tasman (now known as Spirit of Tasmania) used to dock in Port Welshpool, and people would travel through Latrobe City. There’s a fun fact you might not know!
Ray started out his career as an apprentice motor mechanic, and through further night school and private study he became a Service Manager at just 23-years-old at Travalley Motors Chrysler in Morwell, looking after a team of mechanics. So, you could say that he is a natural leader.
Ray is proud of his nearly 50 staff members. Kim who works in administration has been working for the business for 25 years! Ray’s son, Luke also joined the business as a trainee 22 years ago, working in all departments and now as the General Manager. At the time of peak employment, Massaro Motors had up to 50 local, loyal employees.
“I love people – if I don’t come to work, I miss walking around and saying hello to the staff. I walk around in the morning and say g’day to everyone – I call it MBWA – Management by Walking Around. I have my first cup of coffee with the first customer who will have one with me.”
Ray purchased the property where Massaro Motors is located in August 1973. What was once a site containing a derelict roadhouse and house with no windows, became their first home. Their first two children were born at the current site, and they went on to have six kids all which Ray is very proud of.
Visit Massaro Motors, browse their impressive range of machinery and if you run into Ray, be sure to have a chat and a Frangelico-laced coffee!
Massaro Motors
497 Princes Drive, Morwell
5134 1422